I'm John Jaten. I've spent 39 years in automotive retail, from the sales floor to the GM office to running operations across 27 stores. Today I run a high volume internet sales operation at a BMW dealership, and I help other dealers put AI to work where it counts: faster follow up, better lead management, and a team that closes more of the leads you're already paying for.
I don't sell software and I don't advise from the sidelines. I work with your team, on site or remote, to build the process, install the tools, and hold everyone accountable until the results show up.
A clear look at how your store actually runs today, and a prioritized roadmap for where AI delivers real ROI. No jargon, no science projects.
Tighter lead handling, smarter distribution, and better quality out of the leads you already have. Stop paying for opportunities that die in the CRM.
Cut response time and make follow up faster, cleaner, and more transparent. Speed and clarity win internet deals. Slow and sloppy loses them.
Reporting that tells you what's actually working, and accountability that sticks. Units, gross, retention, response time, and adoption are what matter.
The biggest wall isn't the technology, it's the mindset that the old way is the only way. I coach managers to adopt AI and lead with it instead of fearing it.
Hands on training for your internet team, BDC, and sales floor. Your people get better at their jobs, not replaced by a tool nobody uses.
My guidance isn't theory. It comes from running the numbers, the people, and the process myself, right up to today.
As general manager, I took over an Audi store that had never made money. It was stagnant and running at a loss. We turned it into a more than 4 million dollar profit operation.
How? We got truly process oriented across eLeads, traffic management, finance, and sales, and we drove time efficiency and accountability through the whole store. That same playbook, now powered by AI, is what I bring to your dealership.
Every engagement starts with the assessment. You always know where things stand and what comes next.
I review one store top to bottom: leads, follow up, reporting, and how your team actually operates.
You get a prioritized AI roadmap built around ROI, not hype. Clear wins, in order, with expected impact.
I set up the tools, build the process, and train your team hands on, on site or remote.
Ongoing coaching and optimization so the results hold and keep improving month over month.
I believe price transparency is a competitive advantage, so here are my numbers. I'm pricing under market on purpose while I build this practice, and rates will rise as results stack up. Every price is framed around outcomes, not hours.
A fixed fee review of one store with a prioritized AI roadmap.
A multi week engagement, on site or remote, to get it running.
Ongoing monthly coaching, optimization, and accountability.
On site days and custom hourly work are also available, with travel billed at cost. Every program is customized to your store, so if none of these fit exactly, let's talk.
The J10 name is my own last name, Jaten, reworked. The J stays and the rest reads as 10. That's the spirit of the whole business: personal, grounded, real.
I came up the hard way in this business, starting at 17 on the sales floor. I've lived through how much automotive retail has changed in 39 years, and I've watched the stores that adapt win and the stores that don't fall behind.
AI is the next change, and here's my position: AI is not here to replace your people. It's a tool that makes good people faster, sharper, and more valuable. I help your team meet this change instead of fighting it.
That's exactly the conversation I want to have. Book a call and I'll show you where AI fits your store, what it will cost, and what it should return. If it's not a fit, I'll tell you that too.
Book your callTell me a bit about your dealership and what you're up against. I'll get back to you within one business day.
By appointment. Book a call and I'll send a link.
Within one business day, every time.
Based in Arizona. Working with dealers nationally, on site or remote.